In this Letter, we find that Morse potential (proposed about 90 years ago) could be connected to Coulomb potential (or Newton potential) and harmonic potential (or Hooke potential) by conformal mappings. We thereby design a new conformal lens from Morse potential, Eaton lens, and Luneburg lens and propose a series of generalized Eaton/Luneburg lenses. We find that this Morse lens is a perfect self-focusing asymmetric lens that differs from a Mikaelian lens. Our theory provides a new insight to Morse potential and other traditional potentials, and revisits their classical applications on designing lenses.