Rare-earth doped inorganic ferroelectrics are considered as novel photochromic materials, with potential applications for optical switch and information storage (K_0.5Na_0.5)_1-xEu_xNbO₃ (KNN:xEu) ceramics were prepared by high temperature calcination, with precursor powder obtained by hydrothermal method. Strong red emission at 615 nm was observed which corresponds to the ⁵D₀→ ⁷F₂ transition of Eu ³⁺ under excitation of 465 nm. Under UV light irradiation for 3 min, the color of the ceramics turned from milky white to dark gray. The colored samples returned to the original color when heated at 200 ℃ for 10 min, showing strong photochromic behavior. Meanwhile, the luminescence intensity of Eu ³⁺ can be tuned without obvious degradation by alternating UV light and heat stimulus. Upon UV light irradiation, large luminescence modulation ratio (ΔR_t) up to 83.9% was achieved for KNN:0.06Eu, indicating good luminescence switching behavior. A possible mechanism for non-radiative energy transfer from the luminescent center to the color center was proposed according to their luminescent behavior.