A new spallation experimental method by using conical target is proposed. Based on the analysis of wave propagation, the basic principle of spallation experiment of conical target is discussed. Then incipient spallation of high purity (HP) copper under non-one-dimensional strain shock wave is studied experimentally by using a gas gun setup. The damage distribution characteristics and micro-mechanism of conical HP copper target are analyzed. The intrinsic relationship between the characteristics of free surface velocity profiles and damage evolution is explored. The results indicate that 1) continuous damage zones including different damage states appear in the conical HP copper target with initial spallation from the bottom of cone to the top of cone along the direction parallel to the cone surface, which is attributed to the spatial evolution of the amplitude and duration time of tensile stress in the conical target; 2) quantitative statistical analysis of damage inside conical HP copper target reveals that the nucleation and early growth of micro-voids are random, while the coalescence of micro-voids has significant localization characteristics; 3) the normal free surface particle velocity profiles with typical pull-back spallation signals at different locations of conical HP copper target are measured by multi-channel photon Doppler velocimetry. Comparing with the damage distribution characteristics, it is revealed that the spallation strength based on pull-back velocity is independent of damage, and is the critical nucleation stress of micro-voids. But the slope and amplitude of pull-back rebound velocity depend on damage evolution process, which relates to the change of damage evolution rate and stress relaxation caused by damage degree respectively.