Directed x-rays produced in the interaction of sub-picosecond laser pulses of moderate relativistic intensity with plasma of near-critical density are investigated. Synchrotron-like (betatron) radiation occurs in the process of direct laser acceleration (DLA) of electrons in a relativistic laser channel when the electrons undergo transverse betatron oscillations in self-generated quasi-static electric and magnetic fields. In an experiment at the PHELIX laser system, high-current directed beams of DLA electrons with a mean energy ten times higher than the ponderomotive potential and maximum energy up to 100 MeV were measured at 10¹⁹ W/cm² laser intensity. The spectrum of directed x-rays in the range of 5–60 keV was evaluated using two sets of Ross filters placed at 0° and 10° to the laser pulse propagation axis. The differential x-ray absorption method allowed for absolute measurements of the angular-dependent photon fluence. We report 10¹³ photons/sr with energies >5 keV measured at 0° to the laser axis and a brilliance of 10²¹ photons s^-1 mm^-2 mrad^-2 (0.1%BW)^-1. The angular distribution of the emission has an FWHM of 14°–16°. Thanks to the ultra-high photon fluence, point-like radiation source, and ultra-short emission time, DLA-based keV backlighters are promising for various applications in high-energy-density research with kilojoule petawatt-class laser facilities.