In order to measure and analyze the color of holographic paper and its printings with light pillars accurately and stably, the integrating sphere spectrophotometer is selected to collect colorimetric values within different periods of light pillars and different angles in fixed position of holographic paper (or printings) based on analyzing the microstructure of paper. The collected values are analyzed to build up two color measurement and analysis methods for holographic papers and printings. Compared with the existing methods, the measurement methods not only improve the working efficiency, but also greatly improve the accuracy of the measurement. Those methods can provide an efficient and objective evaluation way for the quality inspection of packaging and printing enterprises.