Ce doped TiO2 was prepared via sol-gel method. The as-prepared Ce doped TiO2 was impregnated with diluted H2SO4 to obtain a H2SO4-treated Ce doped TiO2. In succession, the characterizations of X-ray diffraction (XRD), Fourier transform infrared spectroscopy (FTIR), pyridine adsorption-FTIR (Py-FTIR), ultraviolet-visible spectroscopy (UV-vis) and X-ray photoelectron spectroscopy (XPS) were carried out to analyze the reasons for the improvement of the light response performance. The visible light photocatalytic degradation of Rhodamine B (RhB) in an aqueous solution was used as a probe reaction to evaluate the photocatalytic activity of the obtained samples. According to the XRD analysis, Ce doping created the lattice defects in TiO2 and minimized the particle size, which promoted the transfer of photo-generated electrons and then improved catalyst activity. The bridged bidentate coordination mode of SO2-4 was proposed based on the FTIR spectra. The pyridine FTIR spectra showed that both Lewis and Brnsted acid sites were formed on the sample surface. The characteristic absorption band as Lewis acid was more intense than that of the Brnsted acid, exhibiting the major Lewis acidity. The presence of the Lewis acid sites resulted in the transfer of photogenerated electrons to the Lewis acid center because of the electron deficiency of the Lewis acid sites, which contributed greatly to the transport of the photogenerated electrons, inhibiting the recombination of the photogenerated electron/hole pairs and leading to the enhancement of the photocatalytic activity of samples. From UV-Vis results, Ce-doping introduced an impurity energy level in the band gap, narrowing the TiO2 band gap. The impurity energy level could capture the photogenerated electrons on the conduct band and photogenerated holes on the valence band, reducing the recombination probability of photogenerated carriers and exciting the electrons captured on the impurity energy band by the photons with lower energy, thus expanding the light response range of TiO2. The XPS results indicated that the doped Ce existed as a mixture of Ce3+/Ce4+ states, which facilitated the efficient separation of the photo-generated electrons and holes because of the electron transfer, enhancing the system’s quantum efficiency. The sulfated Ce doped TiO2 catalysts were very active for the visible photocatalytic degradation of RhB. Results showed that the synergetic effects of Ce doping and acid-treatment improved the visible light response for sulfated Ce-doped TiO2, enhancing the visible photocatalytic activity.