Fei Xiaotong’s classic description of the rural society (Fei, 2015), regarding spatial changes and reflections of rural tourism destinations, shows the imagination of the traditional Chinese villages. Since the end of 1970s, China’s rural areas have seen significant changes resulting from the land policies and the rapid development of the social economy. Rural space changes are closely related to various social relationships. The spatial evolution of traditional villages, including growth, expansion, shrinkage and disappearance, reflects their dependence on the agricultural economy (farmland) (Xi et al., 2015). The 1990s witnessed a rapid rural non-agricultural trend around the world. After the entrance of the handicraft, retailing, culture and tourism industries, production space in rural areas gradually transformed into consumption space. Therefore, the structure of the rural population varied considerably. Local villagers, owners of the second homes, tourists, managers and other new entrants contributed to the movement of the population, and thus social relationships as well as landscape images experienced dramatic changes. Thus, rural areas have evolved into complex multi-subject, multifunctional and multi-dimensional spaces.