• Journal of Natural Resources
  • Vol. 35, Issue 12, 2848 (2020)
Hui-fang RONG1、2 and Zhuo-min TAO1、*
Author Affiliations
  • 1School of Geography Science, Nanjing Normal University, Nanjing 210023, China
  • 2Resource Environment College, Chizhou University, Chizhou 247000, Anhui, China
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    DOI: 10.31497/zrzyxb.20201203 Cite this Article
    Hui-fang RONG, Zhuo-min TAO. Hotspot identification and cause analysis of rural tourism based on website data:Take Jiangsu province as an example[J]. Journal of Natural Resources, 2020, 35(12): 2848 Copy Citation Text show less
    Annual count of rural tourism popularity in Jiangsu province from 2009 to 2017
    Fig. 1. Annual count of rural tourism popularity in Jiangsu province from 2009 to 2017
    Monthly count of rural tourism popularity in Jiangsu province from 2009 to 2017
    Fig. 2. Monthly count of rural tourism popularity in Jiangsu province from 2009 to 2017
    Trend analysis of rural tourism popularity in Jiangsu province from 2009 to 2017
    Fig. 3. Trend analysis of rural tourism popularity in Jiangsu province from 2009 to 2017
    Kernel density of rural tourism popularity in Jiangsu province from 2009 to 2017
    Fig. 4. Kernel density of rural tourism popularity in Jiangsu province from 2009 to 2017
    Hotpot distribution evolution of rural tourism popularity in Jiangsu province from 2009 to 2017
    Fig. 5. Hotpot distribution evolution of rural tourism popularity in Jiangsu province from 2009 to 2017
    Analytical framework of influencing mechanism to rural tourism popularity
    Fig. 6. Analytical framework of influencing mechanism to rural tourism popularity
    网站现实热度信息潜在热度信息
    携程网游记数景点点评数游记评论数游记浏览数
    去哪儿网游记数游记评论数游记点赞数游记浏览数
    途牛网游记数点评数游记收藏数游记浏览数
    大众点评网默认点评数全部点评数点赞数回应数
    Table 1. Collected data content of attraction in website
    表征因子因子解释数据来源
    人均可支配收入人均可支配收入是决定居民收入和消费的基础,可从供需两个方面影响乡村旅游发展,用于表征经济发展水平对乡村旅游的影响各县市统计年鉴
    公路里程数公路交通是乡村旅游的主要交通方式,直接影响乡村旅游景点的可进入性,本文选用公路里程数来衡量交通条件对乡村旅游的驱动作用各县市统计年鉴
    星级饭店数星级饭店、旅行社是旅游服务接待能力的重要表征因子[33],但考虑到乡村旅游以自助游为主,旅游社影响作用不大,故选用星级饭店数这一因子来表征各县市国民经济与社会发展统计公报、统计年鉴
    星级景点数乡村旅游星级景点是乡村旅游发展的核心要素,代表了区域旅游资源的富集程度,是吸引游客的前提和基础。因此,星级景点数成为学者衡量旅游资源禀赋的常用表征因子[34]江苏省文化和旅游厅官方网站公布的星级景点评定文件
    空气质量优劣率空气质量已成为影响旅游需求和偏好的一大因素,考虑数据的可获取性,本文选取空气质量优良率来表征生态环境条件对乡村旅游热度的影响[35]数据来源于各县市环境质量公报及统计年鉴,如无直接统计,可由空气优良天数除以年天数(365)计算得到
    旅游总收入占GDP的比例政府部门往往通过资金投入发挥其政策导向作用,旅游投资比例是较为理想的表征因子,但大多县市并未将这一指标纳入官方统计,为此,学者多选取旅游总收入占GDP的比例来替代(该指标可反映出旅游业在县域经济中的地位,是政府政策导向作用的综合体现)[36]数据来源于各县市统计年鉴和国民经济与社会发展统计公报。若无旅游总收入直接统计值,则由旅游外汇收入乘以当年汇率再与国内旅游收入求和得到
    Table 2. Index system of factors influencing rural tourism popularity
    年份经济发展水平交通便利程度旅游资源禀赋生态环境条件接待服务能力政府政策导向
    20090.612***0.738***0.508**0.4020.892***0.421
    20130.671***0.781***0.623***0.512**0.827***0.522**
    20170.4180.825***0.566**0.536**0.804***0.633***
    Table 3. Determinants PD,U value of rural tourism popularity in Jiangsu province from 2009 to 2017
    Hui-fang RONG, Zhuo-min TAO. Hotspot identification and cause analysis of rural tourism based on website data:Take Jiangsu province as an example[J]. Journal of Natural Resources, 2020, 35(12): 2848
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