The integration of agriculture and tourism is an important engine to propel rural construction. The purpose of the study is to better realize the rural revitalization under the new rural social relations, and promote the differentiation, cooperation and innovative development of tourism. Based on the characteristics of traditional rural acquaintance social relations, this paper combs the transformation elements of rural social relations from the micro perspective. From the perspective of the integration of agriculture and tourism, a new mechanism model of rural social relations is constructed, which is based on the comprehensive effects of kinship, geography, industry, ambition and external relations. This study takes Chenjie village in Jinhua City, Zhejiang province as a typical case area. Based on the field investigation of the case village and its surrounding environment, this study conducted in-depth interviews with the village operators, ordinary villagers, village cadres, tourists and other subjects. Combined with the spatial analysis of geographic information system, we obtained the characteristics of social relations in the integrated development of rural tourism in Chenjie village. The conclusion of the study is that the five relations in rural society support, permeate and feedback each other. Kinship tends to be utilitarian and instrumental, but it still dominates. The geographical relationship is no longer limited to the neighborhood. The scope of communication within the same village, between the neighboring villages and between urban and rural areas is expanding, and the spatial connection has been continuously strengthened. The relationship between industries becomes close, that is, the competition and cooperation in the rural industries are increasing. How the grass-roots government can mobilize the villagers' consciousness of subject and participation becomes the critical condition for the reconstruction of rural society. And the external relationship has become the key to promote the long-term development of rural industry. Finally, the paper puts forward suggestions on the development of rural industry from three aspects: the path of complementary development of rural five elements, the path of rural talents' agglomeration and revitalization, and the path of common trust of interest alliance, so as to consolidate the rural social relations, boost the rural revitalization, and provide reference and reference for the development of the same type of rural tourism industry.