Three novel kinds of polymers containing rare earth europium have been synthesized and the integrating sphere technique was employed to measure the absolute photoluminescence (PL) efficiency. The PL efficiencies were found to be up to about 40%, which indicates the potential usage in organic light emitting devices (OLED). The energy transfer from ligand to Eu ions and the 5D0 -> 7F2 transition of Eu^(3+) were analyzed under the PL process.