Dye-sensitized solar cells (DSSCs) cannot be developed without the research on sensitizers. As the key of light harvesting and electron generation, thousands of sensitizers have been designed for the application in DSSC devices. Among them, organic sensitizers have drawn a lot of attention because of the flexible molecular design, easy synthesis and good photovoltaic performance. Recently, new record photovoltaic conversion efficiencies of 11.5% for DSSCs with iodide electrolyte and 14.3% for DSSCs with cobalt electrolyte and co-sensitization have been achieved with organic sensitizers. Here we focus on the donor design and modification of organic sensitizers. Several useful strategies and corresponding typical examples are presented.