The pattern of "going to the town to do business" identified by Yuanjia village stands out as a paradigm of translocal expansion and development. Taking this pattern of Yuanjia village as an example, this paper, based on the participatory observation of daily life in the stores and in-depth interviews with store operators, consumers and managers, explores the translocal rurality production and presentation in the village and examines how it is constructed and evolved in the process of urbanization and modernization. The results of the research are as follows: (1) The rurality of Yuanjia village is embedded in the process of the development of the village and presents a diachronic change, that is, the rurality is not the result of solidification, but a dynamic evolution process. (2) Driven by the upgrading of rural development, the translocal production process of Yuanjia village is a flow process of rural material, human, institution and other factors across regional boundaries, which is also the integration of the multiple relationships of consanguinity, industry network and region network between the village and the city. (3) The translocal process of Yuanjia village presents the rurality with three-dimensional integration of rural life, rural production and rural social relations through the expansion of food production. The continuation of rurality in urban space is completed by the expansion of power and capital, the transfer of standardized production and the construction of symbolized space. (4) Rurality is socially constructed, emphasizing the significance creation of different groups to the countryside. The phenomenon of Yuanjia village's "going to the town to do business" transcends the rural boundary, but it has a deeper and stronger connection with agriculture, land and village collective, which strongly retorts the conclusion of "the end of the village" and "the end of the rurality". The study suggests that emphases on understanding rurality from the perspective of pluralism, dynamics and integration will help to experience more authentic rurality in the complicated process of rural revitalization transformation, and provide a new thinking for the rural theoretical research and practical exploration.